Virgin mobile which has its operations all over the world, has launched its mobile services in India through pact with TATA Teleservices. Tata Tele which offers sim based CDMA (Code Division Multiple Access) servicehas tied up with virgin to expand its operations in India.
British billionaire Sir Richard Branson launched Virgin Mobile in India on Sunday aiming to tap the huge number of young people in the world's fastest-growing cellular market.The flamboyant tycoon was lowered by wires down the face of a 35-storey hotel in Mumbai, unveiling the Virgin logo in mid-air, to herald the firm's entry in a tie-up with India's sprawling
tea-to-steel Tata Group.
Virgin will not be entering India as a MVNO(MobileVirtual Network Operator) as feared by other major telecom players in India. An MVNO is an operator that does not own any infrastructure, network or spectrum , but leases these to offer services. Virgin operates as an MVNO in all other big markets like US, UK ,Canada . But with the news of Virgin planning to start its operations in India, the cellular operators association had written a complaint to the telecom authorities.
To begin with, Virgin mobilewill be launched in 50 cities an later spread its presence, though it offers the services on the handsets provided by TTSL in the range of Rs.2000-5000, however, the customer is freeto buy a handset of their choice as virgin offers sim based CDMA services.
Terms of mention :
CDMA : Code Division Multiple Access
MVNO: Mobile Virtual Network Operator
SIM : Subscriber Identity Module
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